T-City x Kitay-Gorod
T-City x Kitay-Gorod
T-City x Kitay-Gorod
2023
2023
2023
Summary
Summary
Summary
Owned delivery end-to-end for campaign to promote T-City, the platform for finding and booking restaurants.
Owned delivery end-to-end for campaign to promote T-City, the platform for finding and booking restaurants.
Owned delivery end-to-end for campaign to promote T-City, the platform for finding and booking restaurants.
Collaborated with 70+ venues in Moscow’s iconic Kitay‑Gorod district.
Collaborated with 70+ venues in Moscow’s iconic Kitay‑Gorod district.
Collaborated with 70+ venues in Moscow’s iconic Kitay‑Gorod district.
Featured influencer events, exclusive menu, and increased cash-back rewards on transactions.
Featured influencer events, exclusive menu, and increased cash-back rewards on transactions.
Featured influencer events, exclusive menu, and increased cash-back rewards on transactions.
Areas
Areas
Areas
Web Design
Web Design
Web Design
Identity
Identity
Identity
AI-generated characters
AI-generated characters
Web Design
Identity
AI-generated characters
Art Direction
Art Direction
Art Direction
SMM Design
SMM Design
SMM Design
Interface Design
Interface Design
Art Direction
SMM Design
Interface Design
Interface Design
Brand Book
Challenge
Challenge
Challenge
Promote T-City, the platform for finding and booking restaurants, bars, and events.
Promote T-City, the platform for finding and booking restaurants, bars, and events.
Promote T-City, the platform for finding and booking restaurants, bars, and events.
Drive debit card transaction activity during summer season
Drive debit card transaction activity during summer season
Drive debit card transaction activity during summer season
Execute a major collaboration with the city and local businesses
Execute a major collaboration with the city and local businesses
Execute a major collaboration with the city and local businesses
Solution: For Clients
Solution: For Clients
Solution: For Clients
Curated selection of the best venues in Kitay-Gorod district
Curated selection of the best venues in Kitay-Gorod district
Curated selection of the best venues in Kitay-Gorod district
Increased cashback for Black card transactions at partner locations
Increased cashback for Black card transactions at partner locations
Increased cashback for Black card transactions at partner locations
Interactive map and booking platform
Interactive map and booking platform
Interactive map and booking platform
Solution: For Venues
Solution: For Venues
Solution: For Venues
Partnered with 70+ local businesses in the district
Partnered with 70+ local businesses in the district
Partnered with 70+ local businesses in the district
Developed AI-generated characters for 23 key partners
Developed AI-generated characters for 23 key partners
Developed AI-generated characters for 23 key partners
Created co-branded promotional materials and special menus
Created co-branded promotional materials and special menus
Created co-branded promotional materials and special menus
Design Concept
Design Concept
Design Concept
The creative challenge was to capture the cultural code and atmosphere of the district while maintaining T-Bank's recognizable brand identity.
The creative challenge was to capture the cultural code and atmosphere of the district while maintaining T-Bank's recognizable brand identity.
The creative challenge was to capture the cultural code and atmosphere of the district while maintaining T-Bank's recognizable brand identity.
As a solution I've created bold, eye-catching AI characters representing each venue, integrated with the bank's design system.
As a solution I've created bold, eye-catching AI characters representing each venue, integrated with the bank's design system.
As a solution I've created bold, eye-catching AI characters representing each venue, integrated with the bank's design system.
Landing Page
Landing Page
Landing Page
Curated collection of the district's best venues
Table booking directly through the platform
Evening recommendations and discovery tools
Special offers and promotions from partners
Interactive Map
Interactive Map
Interactive Map
Browse all venues with category filters
Browse all venues with category filters
Browse all venues with category filters
Find specific locations and best offers easily
Find specific locations and best offers easily
Find specific locations and best offers easily
Filter by themed collections (e.g., all bars in the district)
Filter by themed collections (e.g., all bars in the district)
Filter by themed collections (e.g., all bars in the district)
Venue Cards
Venue Cards
Venue Cards
Venue Cards
Venue Cards
Venue Cards
Direct booking through City service
Direct booking through City service
Direct booking through City service
Link to partner's website
Link to partner's website
Link to partner's website
Address and special offer details
Address and special offer details
Address and special offer details
Offline Campaign
Offline Campaign
Offline Campaign
Merchandise collaboration with Chiho, Lado, and local tableware brand
Merchandise collaboration with Chiho, Lado, and local tableware brand
Merchandise collaboration with Chiho, Lado, and local tableware brand
Street posters and banners throughout the district, across the city and in all trains on Moscow's purple metro line
Street posters and banners throughout the district, across the city and in all trains on Moscow's purple metro line
Street posters and banners throughout the district, across the city and in all trains on Moscow's purple metro line
Offline Campaign
Offline Campaign
Offline Campaign
Special menus and drinks at Lado, Maestrello, Zotman, and other partners
Special menus and drinks at Lado, Maestrello, Zotman, and other partners
Special menus and drinks at Lado, Maestrello, Zotman, and other partners
Collaborated with 5M+ influencers including Lapenko and Leonid Studitsky
Collaborated with 5M+ influencers including Lapenko and Leonid Studitsky
Collaborated with 5M+ influencers including Lapenko and Leonid Studitsky
