Marka — Brand Identity

Marka — Brand Identity

Marka — Brand Identity

2024

2024

2024

Brand identity and brandbook for Marka — a digital agency helping small and medium businesses establish a strong online presence.

Brand identity and brandbook for Marka — a digital agency helping small and medium businesses establish a strong online presence.

Brand identity and brandbook for Marka —
a digital agency helping small and medium businesses establish a strong online presence.

Brand identity and brandbook for Marka — a digital agency helping small and medium businesses establish a strong online presence.

Brand Identity

Brand Identity

Brand Identity

Logo Design

Logo Design

Logo Design

Guidelines

Guidelines

Guidelines

Merch

Merch

Merch

Visual System

Visual System

Visual System

Challenge

Challenge

Challenge

Develop a brand identity and brandbook rooted in the agency's core values: structured and effective communication, embrace of new technologies, and a flexible approach to every client.

Develop a brand identity and brandbook rooted in the agency's core values: structured and effective communication, embrace of new technologies, and a flexible approach to every client.

Develop an online platform for the school’s design community from scratch. The goal was to attract new students to design courses, increase engagement within the existing community,
and reach potential new customers.

Solution

Solution

Solution

Designed a full brand identity and brandbook — from a logo-driven graphic system to a dark colour palette with an accent purple gradient — packaged into ready-to-use guidelines and templates

Designed a full brand identity and brandbook — from a logo-driven graphic system to a dark colour palette with an accent purple gradient — packaged into ready-to-use guidelines and templates

I created the visual identity within the brand guidelines, designed the user flow, and developed the website interfaces. The site includes a landing page template for event announcements, a project landing page, a video library page, and a page
for potential speakers.

Social Media & Merch

Social Media & Merch

Social Media & Merch

Designed templates for social media and presentations, plus a merch pack for the team for ongoing use.

Designed templates for social media and presentations, plus a merch pack for the team for ongoing use.

Develop an online platform for the school’s design community from scratch. The goal was to attract new students to design courses, increase engagement within the existing community,
and reach potential new customers.

Brandbook

Brandbook

Brandbook

Packaged the full identity into a clear, team-ready brandbook with guidelines covering all key brand elements.

Packaged the full identity into a clear, team-ready brandbook with guidelines covering all key brand elements.

Develop an online platform for the school’s design community from scratch. The goal was to attract new students to design courses, increase engagement within the existing community,
and reach potential new customers.

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