Holiday Campaign
Holiday Campaign
Holiday Campaign
2023
2023
2023
Summary
Summary
Summary
Owned branding and UI/UX for holiday-themed campaign to promote the Black debit card via gifts and increased cashbacks. Nostalgic festive aesthetics. Gamified mechanics.
Owned branding and UI/UX for holiday-themed campaign to promote the Black debit card via gifts and increased cashbacks. Nostalgic festive aesthetics. Gamified mechanics.
Owned branding and UI/UX for holiday-themed campaign to promote the Black debit card via gifts and increased cashbacks. Nostalgic festive aesthetics. Gamified mechanics.
Areas
Areas
Areas
Web Design
Web Design
Web Design
Identity
Identity
Identity
AI-generated characters
AI-generated characters
Web Design
Identity
AI-generated characters
Art Direction
Art Direction
Art Direction
SMM Design
SMM Design
SMM Design
Interface Design
Interface Design
Art Direction
SMM Design
Interface Design
Interface Design
AI-generated characters
Objectives
Objectives
Objectives
Increase debit card transactions during the holiday season
Increase debit card transactions during the holiday season
Increase debit card transactions during the holiday season
Reward users with gifts from the bank and partners
Reward users with gifts from the bank and partners
Reward users with gifts from the bank and partners
Boost app engagement
Boost app engagement
Boost app engagement
Solution
Solution
Solution
Created a personalized experience where each client receives their annual statistics represented by a unique character. Users are then guided to a festive landing page to collect their holiday gifts.
Created a personalized experience where each client receives their annual statistics represented by a unique character. Users are then guided to a festive landing page to collect their holiday gifts.
Created a personalized experience where each client receives their annual statistics represented by a unique character. Users are then guided to a festive landing page to collect their holiday gifts.
Nostalgic Holiday Theme
Visual system inspired by childhood nostalgia. Cozy gradient color palette creating a warm, festive atmosphere, 3D Christmas ornament graphics, сharacters inspired by traditional children's holiday costumes, visual references to childhood celebrations.
Gift Mechanics
Gift Mechanics
Gift Mechanics
Users pull gifts from festive bags
Users pull gifts from festive bags
Users pull gifts from festive bags
Random gift drops or choice-based selection
Random gift drops or choice-based selection
Random gift drops or choice-based selection
Increased cashback from partner brands
Increased cashback from partner brands
Increased cashback from partner brands
Rewards from bank products
Rewards from bank products
Rewards from bank products
Lottery tickets for the grand prize draw
Lottery tickets for the grand prize draw
Lottery tickets for the grand prize draw
Quest System
Quest System
Quest System
To receive more gifts, users complete tasks that drive card transaction activity
To receive more gifts, users complete tasks that drive card transaction activity
To receive more gifts, users complete tasks that drive card transaction activity
Top performing quest: Donations to various charitable foundations – with over $400k donated through the project
Top performing quest: Donations to various charitable foundations – with over $400k donated through the project
Top performing quest: Donations to various charitable foundations – with over $400k donated through the project
Tasks designed to increase engagement and transaction frequency
Tasks designed to increase engagement and transaction frequency
Tasks designed to increase engagement and transaction frequency
"Invite a Friend" Quest
"Invite a Friend" Quest
"Invite a Friend" Quest
Both users and their friends received bonus gifts
Both users and their friends received bonus gifts
Both users and their friends received bonus gifts
Drove project virality and extended user lifetime
Drove project virality and extended user lifetime
Drove project virality and extended user lifetime
Maintained engagement throughout the campaign
Maintained engagement throughout the campaign
Maintained engagement throughout the campaign
Impact
Impact
Impact
Successfully drove holiday season transaction activity
Successfully drove holiday season transaction activity
Successfully drove holiday season transaction activity
Generated $400K in charitable donations
Generated $400K in charitable donations
Generated $400K in charitable donations
Organic user growth through referral mechanics
Organic user growth through referral mechanics
Organic user growth through referral mechanics
