Prizopoly
Prizopoly
Prizopoly
2024
2024
2024
Summary
Summary
Summary
Owned delivery end-to-end for an in‑app game that drives engagement with various T-Bank products like Insurance, Pro, and Black, and reinforces the finance super‑app narrative.
Owned delivery end-to-end for an in‑app game that drives engagement with various T-Bank products like Insurance, Pro, and Black, and reinforces the finance super‑app narrative.
Owned delivery end-to-end for an in‑app game that drives engagement with various T-Bank products like Insurance, Pro, and Black, and reinforces the finance super‑app narrative.
Areas
Areas
Areas
Art Direction
Art Direction
Art Direction
Gen AI
Gen AI
Interface Design
Interface Design
Interface Design
UI Guidelines
UI Guidelines
UI Guidelines
3D Illustrations
3D Illustrations
3D Illustrations
SMM Design
SMM Design
UX Copywriting & Research
UX Copywriting & Research
Gamification Mechanics
Gamification Mechanics
Interface Design
UX Copywriting & Research
User Flow
User Flow
User Flow
SMM Design
Gamification Mechanics
UI Guidelines
Delivered: Core Mechanics
Delivered: Core Mechanics
Delivered: Core Mechanics
Space-themed interactive board game integrated with banking features
Space-themed interactive board game integrated with banking features
Space-themed interactive board game integrated with banking features
Conducted customer research and competitive analysis
Conducted customer research and competitive analysis
Conducted customer research and competitive analysis
Developed the space-themed visual identity
Developed the space-themed visual identity
Developed the space-themed visual identity
Designed concepts for game boards, art directed external 3D team, oversaw app integration via Three.js
Designed concepts for game boards, art directed external 3D team, oversaw app integration via Three.js
Designed concepts for game boards, art directed external 3D team, oversaw app integration via Three.js
Delivered: UI/UX
Delivered: UI/UX
Delivered: UI/UX
End-to-end developed the user flow
End-to-end developed the user flow
End-to-end developed the user flow
Designed UI for the game's screens
Designed UI for the game's screens
Designed UI for the game's screens
Implemented secondary mechanics: spins, memory, bonus stations
Implemented secondary mechanics: spins, memory, bonus stations
Implemented secondary mechanics: spins, memory, bonus stations
Conducted user research to validate key assumptions
Conducted user research to validate key assumptions
Conducted user research to validate key assumptions
Gameplay: Monopoly-style
Gameplay: Monopoly-style
Gameplay: Monopoly-style
Players build stations to earn points and compete on leaderboards
Players build stations to earn points and compete on leaderboards
Players build stations to earn points and compete on leaderboards
Gameplay: Ranking system
Gameplay: Ranking system
Gameplay: Ranking system
Higher ranking points increase the chances of winning prizes
Higher ranking points increase the chances of winning prizes
Higher ranking points increase the chances of winning prizes
Gameplay: Earning points
Gameplay: Earning points
Gameplay: Earning points
Points are earned by completing tasks from different bank products like Insurance, Pro, Black, City.
Points are earned by completing tasks from different bank products like Insurance, Pro, Black, City.
Points are earned by completing tasks from different bank products like Insurance, Pro, Black, City.
Gameplay: Earning points
Gameplay: Earning points
Gameplay: Obstacles and risks
Gameplay: Obstacles and risks
Gameplay: Obstacles and risks
Players may encounter obstacles that deduct points
Players may encounter obstacles that deduct points
Players may encounter obstacles that deduct points
Gameplay: Mini-games
Gameplay: Mini-games
Gameplay: Mini-games
Users may land on mini-games spaces. There are three types of them: wheel-of-fortune spins, number guessing, and memory matching.
Users may land on mini-games spaces. There are three types of them: wheel-of-fortune spins, number guessing, and memory matching.
Users may land on mini-games spaces. There are three types of them: wheel-of-fortune spins, number guessing, and memory matching.
Gameplay: Daily bonuses for active players
Gameplay: Daily bonuses for active players
Gameplay: Daily bonuses for active players
Active players receive a daily bonus and land more often on wheel-of-fortune mechanics. Inside mini-games, they can earn extra rewards from T-Bank products.
Active players receive a daily bonus and land more often on wheel-of-fortune mechanics. Inside mini-games, they can earn extra rewards from T-Bank products.
Active players receive a daily bonus and land more often on wheel-of-fortune mechanics. Inside mini-games, they can earn extra rewards from T-Bank products.
Project Results
Project Results
Project Results
3M users
3M users
3M users
$2M prize pool - largest in T-Bank history
$2M prize pool - largest in T-Bank history
$2M prize pool - largest in T-Bank history
The special project became annual
The special project became annual
The special project became annual
