Rocont
Rocont
Rocont
2025
2025
2025
Summary
Summary
Summary
Rebranging for a web‑development agency with new logotype, palette, type system, patterns, merch and digital templates.
Rebranging for a web‑development agency with new logotype, palette, type system, patterns, merch and digital templates.
Rebranging for a web‑development agency with new logotype, palette, type system, patterns, merch and digital templates.
Areas
Areas
Areas
Art Direction
Art Direction
Art Direction
Identity
Identity
Identity
Bran Book
Bran Book
Bran Book
Merch
Merch
Merch
SMM Design
SMM Design
SMM Design
Brand Book
The challenge
The challenge
The challenge
The agency's visual identity didn't reflect the company's values and felt outdated. The creative materials looked stale and failed to help clients understand the agency's IT focus
The agency's visual identity didn't reflect the company's values and felt outdated. The creative materials looked stale and failed to help clients understand the agency's IT focus
The agency's visual identity didn't reflect the company's values and felt outdated. The creative materials looked stale and failed to help clients understand the agency's IT focus
The solution
The solution
The solution
I redesigned all company touchpoints and packaged everything into a brand book for future use. The redesign was built around the existing logo and the company's core color — green.
I redesigned all company touchpoints and packaged everything into a brand book for future use. The redesign was built around the existing logo and the company's core color — green.
I redesigned all company touchpoints and packaged everything into a brand book for future use. The redesign was built around the existing logo and the company's core color — green.
Graphics
Graphics
Graphics
Building on the company's existing mark, I developed a new logo with a more modern design. I also created a fresh color palette and graphic elements to emphasize the company's character — punctual, friendly, and flexible
Building on the company's existing mark, I developed a new logo with a more modern design. I also created a fresh color palette and graphic elements to emphasize the company's character — punctual, friendly, and flexible
Building on the company's existing mark, I developed a new logo with a more modern design. I also created a fresh color palette and graphic elements to emphasize the company's character — punctual, friendly, and flexible
Merch
Merch
Merch
I wanted the graphics to highlight the company's IT background without making the design feel cold to clients. For brand touchpoints, I used elements that reference the IT industry — speech bubbles, code symbols, and command lines.
I wanted the graphics to highlight the company's IT background without making the design feel cold to clients. For brand touchpoints, I used elements that reference the IT industry — speech bubbles, code symbols, and command lines.
I wanted the graphics to highlight the company's IT background without making the design feel cold to clients. For brand touchpoints, I used elements that reference the IT industry — speech bubbles, code symbols, and command lines.
SMM
SMM
SMM
Using this visual system, I developed templates for social media content and designed the social media profiles.
Using this visual system, I developed templates for social media content and designed the social media profiles.
Using this visual system, I developed templates for social media content and designed the social media profiles.
The Outcome
The Outcome
The Outcome
The company's visual presence became more dynamic and modern. The new brand identity gave the team a foundation to create fresh content using the brand book and enabled a website redesign.
The company's visual presence became more dynamic and modern. The new brand identity gave the team a foundation to create fresh content using the brand book and enabled a website redesign.
The company's visual presence became more dynamic and modern. The new brand identity gave the team a foundation to create fresh content using the brand book and enabled a website redesign.
