Solaris
Digital Art Festival
Solaris
Digital Art Festival
Solaris
Digital Art Festival
2022
2022
2022
Summary
Summary
Summary
Brand identity and campaign for a digital‑art festival (HSE Design diploma, 2022), including visual system, video art, promo, AR merch, and landing page.
Brand identity and campaign for a digital‑art festival (HSE Design diploma, 2022), including visual system, video art, promo, AR merch, and landing page.
Brand identity and campaign for a digital‑art festival (HSE Design diploma, 2022), including visual system, video art, promo, AR merch, and landing page.
Areas
Areas
Areas
Art Direction
Art Direction
Art Direction
Brand Identity
Brand Identity
AR-masks
AR-masks
AR-masks
SMM Design
SMM Design
SMM Design
3D Graphics
3D Graphics
3D Graphics
Motion Videos
Motion Videos
AR-masks
Motion Videos
SMM Design
The festival is inspired by the ideas of Stanisław Lem’s science‑fiction novel “Solaris,” which explores the relationship between humans and the sentient ocean of the planet Solaris.
The festival is inspired by the ideas of Stanisław Lem’s science‑fiction novel “Solaris,” which explores the relationship between humans and the sentient ocean of the planet Solaris.
The festival is inspired by the ideas of Stanisław Lem’s science‑fiction novel “Solaris,” which explores the relationship between humans and the sentient ocean of the planet Solaris.
The core visual metaphor positions digital artists as scientists exploring an unknown, ever-changing entity that inhabits the enigmatic planet Solaris. There, it transforms into various forms and captivates us, the ordinary viewers.
The core visual metaphor positions digital artists as scientists exploring an unknown, ever-changing entity that inhabits the enigmatic planet Solaris. There, it transforms into various forms and captivates us, the ordinary viewers.
The core visual metaphor positions digital artists as scientists exploring an unknown, ever-changing entity that inhabits the enigmatic planet Solaris. There, it transforms into various forms and captivates us, the ordinary viewers.
Problem
Problem
Problem
Most digital art professionals learn on their own from online content, so knowledge and connections stay fragmented. There is no strong offline event where people in digital art can meet, share experience, and grow a real community.
Most digital art professionals learn on their own from online content, so knowledge and connections stay fragmented. There is no strong offline event where people in digital art can meet, share experience, and grow a real community.
Most digital art professionals learn on their own from online content, so knowledge and connections stay fragmented. There is no strong offline event where people in digital art can meet, share experience, and grow a real community.
Solution
Solution
Solution
An annual educational digital art festival that focuses on practical, in‑demand topics and live communication. The programme includes talks, workshops, and networking formats that help creatives learn from each other and build long‑term professional connections.
An annual educational digital art festival that focuses on practical, in‑demand topics and live communication. The programme includes talks, workshops, and networking formats that help creatives learn from each other and build long‑term professional connections.
An annual educational digital art festival that focuses on practical, in‑demand topics and live communication. The programme includes talks, workshops, and networking formats that help creatives learn from each other and build long‑term professional connections.
Created interactive AR‑enabled merch using filter masks. Festival visitors could instantly engage with the Solaris digital reality
and take unique photos
on the spot.
Created interactive AR‑enabled merch using filter masks. Festival visitors could instantly engage with the Solaris digital reality
and take unique photos
on the spot.
Created interactive AR‑enabled merch using filter masks. Festival visitors could instantly engage with the Solaris digital reality
and take unique photos
on the spot.
Each physical item was part of a “Solarist’s kit” that visitors could win in interactive activities or pick up at the information desk. A separate, distinctive uniform was designed for speakers and volunteers so they stood out clearly during the festival.
Each physical item was part of a “Solarist’s kit” that visitors could win in interactive activities or pick up at the information desk. A separate, distinctive uniform was designed for speakers and volunteers so they stood out clearly during the festival.
Each physical item was part of a “Solarist’s kit” that visitors could win in interactive activities or pick up at the information desk. A separate, distinctive uniform was designed for speakers and volunteers so they stood out clearly during the festival.
To immerse visitors in the world of Solaris, a digital reality, I created video art featuring four key scenes from the planet, captured with a 360‑degree camera.
To immerse visitors in the world of Solaris, a digital reality, I created video art featuring four key scenes from the planet, captured with a 360‑degree camera.
To immerse visitors in the world of Solaris, a digital reality, I created video art featuring four key scenes from the planet, captured with a 360‑degree camera.
In each of the four scenes, I depicted interactions between Solaris entities and realistic futuristic natural locations. Viewers can observe how the world breathes and exists from an external perspective while immersing themselves in the festival's legend.
In each of the four scenes, I depicted interactions between Solaris entities and realistic futuristic natural locations. Viewers can observe how the world breathes and exists from an external perspective while immersing themselves in the festival's legend.
In each of the four scenes,
I depicted interactions between Solaris entities and realistic futuristic natural locations. Viewers can observe how the world breathes and exists from an external perspective while immersing themselves
in the festival's legend.
The video was planned for static projection onto the walls of the festival's chill zone inside a spherical room, where visitors could relax on poufs during the day in an immersive, beautiful setting.
The video was planned for static projection onto the walls of the festival's chill zone inside a spherical room, where visitors could relax on poufs during the day in an immersive, beautiful setting.
The video was planned for static projection onto the walls of the festival's chill zone inside a spherical room, where visitors could relax on poufs during the day in an immersive, beautiful setting.
