T-Bank x Vkusno i Tochka
T-Bank x
Vkusno i Tochka
T-Bank x Vkusno i Tochka
2025
2025
2025
Summary
Summary
Summary
Owned key visuals and UI/UX for collaboration with Vkusno i Tochka.
Owned key visuals and UI/UX for collaboration with Vkusno i Tochka.
Owned key visuals and UI/UX for collaboration with Vkusno i Tochka.
40M prize pool across 1000 restaurants.
40M prize pool across 1000 restaurants.
40M prize pool across 1000 restaurants.
Drove customer acquisition across Pro, Travel, Insurance, and Black products.
Drove customer acquisition across Pro, Travel, Insurance, and Black products.
Drove customer acquisition across Pro, Travel, Insurance, and Black products.
Areas
Areas
Areas
Web Design
Web Design
Web Design
User Flow
User Flow
User Flow
User Interviews
User Interviews
Web Design
Identity
User Interviews
User Interviews
Key Visual
Key Visual
Key Visual
Interface Design
Interface Design
Interface Design
Interface Design
Brand Book
The challenge
The challenge
The challenge
Increase user engagement with bank rewards and create a seamless cross-app experience (Vkusno i Tochka to T-Bank) to help users get more prizes.
Increase user engagement with bank rewards and create a seamless cross-app experience (Vkusno i Tochka to T-Bank) to help users get more prizes.
Increase user engagement with bank rewards and create a seamless cross-app experience (Vkusno i Tochka to T-Bank) to help users get more prizes.
The solution
The solution
The solution
Designed 7 landing pages for each prize from Insurance, Pro, Travel, Fuel and Black products
Designed 7 landing pages for each prize from Insurance, Pro, Travel, Fuel and Black products
Designed 7 landing pages for each prize from Insurance, Pro, Travel, Fuel and Black products
Created a cross-app navigation flow
Created a cross-app navigation flow
Created a cross-app navigation flow
Conducted user interviews to validate key assumptions
Conducted user interviews to validate key assumptions
Conducted user interviews to validate key assumptions
In-App Game Mechanics
In-App Game Mechanics
In-App Game Mechanics
Designed the campaign entry point inside the banking app
Designed the campaign entry point inside the banking app
Designed the campaign entry point inside the banking app
For transactions at partner cafes, users unlock prizes
For transactions at partner cafes, users unlock prizes
For transactions at partner cafes, users unlock prizes
Final raffle for users who unlock all the prizes
Final raffle for users who unlock all the prizes
Final raffle for users who unlock all the prizes
Onboarding
Onboarding
Onboarding
Created a short and clear onboarding flow to help users quickly understand how the campaign works and what actions they need to take to earn rewards.
Created a short and clear onboarding flow to help users quickly understand how the campaign works and what actions they need to take to earn rewards.
Created a short and clear onboarding flow to help users quickly understand how the campaign works and what actions they need to take to earn rewards.
Final Raffle
Final Raffle
Final Raffle
For the users who have unlocked all the prizes
For the users who have unlocked all the prizes
For the users who have unlocked all the prizes
Incentivized repeat purchases at partner cafes
Incentivized repeat purchases at partner cafes
Incentivized repeat purchases at partner cafes
