Branding a Literary Reality Show
Branding a Literary
Reality Show
Branding a Literary Reality Show
Branding a Literary
Reality Show
2025
2025
2025
I created the brand identity for "Novoe Slovo," a literary reality show where emerging authors compete to publish their first book. I developed the concept, logo, typography, illustrations, and brand guidelines from scratch — the production team then applied the system across episodes, social media, and print.
I created the brand identity for "Novoe Slovo," a literary reality show where emerging authors compete to publish their first book. I developed the concept, logo, typography, illustrations, and brand guidelines from scratch — the production team then applied the system across episodes, social media, and print.
Created a digital platform and visual system
for a design community, helping attract new students, grow engagement, and expand the school’s online presence.
Identity
Identity
Identity
Art Direction
Art Direction
Art Direction
Challenge
Challenge
Challenge
The show needed a complete identity before its autumn 2025 premiere across YouTube, Rutube, and VK Video (ten episodes, twelve writers). The identity had to feel literary and intimate yet flexible enough for the production team to apply independently across any format.
The show needed a complete identity before its autumn 2025 premiere across YouTube, Rutube, and VK Video (ten episodes, twelve writers). The identity had to feel literary and intimate yet flexible enough for the production team to apply independently across any format.
Develop an online platform for the school’s design community from scratch. The goal was to attract new students to design courses, increase engagement within the existing community,
and reach potential new customers.
My Role
My Role
My Role
Sole designer. I developed the creative concept, designed all brand elements, and delivered a brand book with guidelines for the team to use autonomously.
Sole designer. I developed the creative concept, designed all brand elements, and delivered a brand book with guidelines for the team to use autonomously.
Develop an online platform for the school’s design community from scratch. The goal was to attract new students to design courses, increase engagement within the existing community,
and reach potential new customers.
Concept
Concept
Concept
The visual direction treats writing as something elusive and mystical — blending 20th-century literary aesthetics with contemporary editorial design to create the feel of an intimate writers' club.
The visual direction treats writing as something elusive and mystical — blending 20th-century literary aesthetics with contemporary editorial design to create the feel of an intimate writers' club.
It was important to separate this project from the calm corporate style while staying within brand rules. The main color became neon green, supported by bright 3D visuals created
specifically for the project’s aesthetic.
Illustration style
Illustration style
Illustration style
Minimalist and slightly mystical — inspired by handwritten notes and philosophical diagrams, with subtle grain to evoke ink on paper.
Minimalist and slightly mystical — inspired by handwritten notes and philosophical diagrams, with subtle grain to evoke ink on paper.
It was important to separate this project from the calm corporate style while staying within brand rules. The main color became neon green, supported by bright 3D visuals created
specifically for the project’s aesthetic.
