T-Bank
Finance super-app with 50M+ customers
and zero branches
Finance super-app with 50M+ customers and zero branches
Field
FinTech
Clients
50 M
Employees
70 K
T-Bank
T-Bank
Russia's largest digital bankand finance superapp with>50M customers and zero branches
Finance super-app with 50M+ customers
and zero branches
Finance super-app with 50M+ customers and zero branches
Field
Field
FinTech
FinTech
Clients
Clients
50 M
50 M
Employees
Employees
70 K
70 K
Visual & UI/UX Designer in Special Projects
Visual & UI/UX Designer
in Special Projects team
Visual & UI/UX Designer in Special Projects
Owned design for four flagship special projects driving brand loyalty and customer engagement. 1 to 3M total users each.
Delivered concept, key visuals, adaptive layouts, UX flows. Coordinated closely with product, marketing,
and engineering. Art-directed external studios.
Owned design for four flagship special projects driving brand loyalty and customer engagement. 1 to 3M total users each.
Delivered concept, key visuals, adaptive layouts, UX flows. Coordinated closely with product, marketing, and engineering.
Art-directed external studios.
Owned design for four flagship special projects driving brand loyalty and customer engagement.
1 to 3M total users each.
Delivered concept, key visuals, adaptive layouts, UX flows. Coordinated closely with product, marketing, and engineering. Art-directed external studios.
Owned design for four flagship special projects driving brand loyalty and customer engagement.
1 to 3M total users each.
Delivered concept, key visuals, adaptive layouts, UX flows. Coordinated closely with product, marketing, and engineering.
Art-directed external studios.
Shipped
Shipped
Shipped
4+ projects
4+ projects
4+ projects
Team
Team
Team
8-12 members
8-12 members
8-12 members
Project duration
Project duration
Project duration
5-10 months
5-10 months
5-10 months
2023-2025
2023-2025
2023-2025
Areas
Areas
Areas
UI/UX
UI/UX
UI/UX
Game Design
Game Design
Game Design
Brand Design
Brand Design
SMM Design
SMM Design
SMM Design
Gen AI
Gen AI
Brand Guidelines
Brand Guidelines
Brand Guidelines
Art Direction
Art Direction
Art Direction
AI-generated Content
Brand Design
Prizopoly
2024
Summary
In‑app gamified campaign that reinforces the finance super‑app narrative and drives engagement at scale.
$2M total prize pool — largest in T‑Bank’s history.
10+ brand partners, including Yandex Plus, A101, and Skyeng,
all under a unified reward model.
Owned
Led user research for the design concept and key visuals. Developed framework for testing special projects' concepts with users.
End-to-end user flow, design system, and UI (100+ screens). Validated via user metrics and iterative testing.
Art-directed 3D with external studios.
Collaborated with the engineering team. Used Three.js.
T-City x Kitay-Gorod
2023
Summary
Campaign to promote T-City, the platform for finding and booking restaurants.
Collaborated with 70+ venues in Moscow’s iconic Kitay‑Gorod district.
Featured influencer events, exclusive menu, and increased cash-back rewards on transactions.
Owned
Concept and key visuals.
20+ partner avatars for digital and OOH placements.
Landing page with an interactive venue map.
OOH toolkit (billboards, wayfinding, window stickers) and retail kits.
Holiday Campaign
2023
Summary
Holiday-themed campaign to promote the Black debit card via gifts and increased cashbacks.
Nostalgic festive aesthetics.
Gamified mechanics.
Owned
Nostalgic holiday-themed concept and key visuals.
20+ avatars assigned to customers based on their yearly expenses.
In-app user flow, gamified mechanics, and landing page.
Closely collaborated with the in-house 3D team.
T-Bank x Vkusno i Tochka
2025
Summary
Collaboration with Vkusno i Tochka.
40M prize pool across 1000 restaurants.
Drove customer acquisition across Pro, Travel, Insurance, and Black products.
Owned
User flow and UI/UX.
Concept and key visuals, all based on the partner's visual guidelines.
Gamified mechanics integration into the main app.
Prizopoly
2024
Summary
In‑app gamified campaign that reinforces the finance super‑app narrative and drives engagement at scale.
$2M total prize pool — largest in T‑Bank’s history.
10+ brand partners, including Yandex Plus, A101, and Skyeng, all under a unified reward model.
Owned
Led user research for the design concept and key visuals. Developed framework for testing special projects' concepts with users.
End-to-end user flow, design system, and UI
(100+ screens). Validated via user metrics and iterative testing.
Art-directed 3D with external studios.
Collaborated with the engineering team.
Used Three.js.
T-Bank x Vkusno i Tochka
2025
Summary
Collaboration with Vkusno i Tochka.
40M prize pool across 1000 restaurants.
Drove customer acquisition across Pro, Travel, Insurance, and Black products.
Owned
User flow and UI/UX.
Concept and key visuals, all based on the partner's visual guidelines.
Gamified mechanics integration into the main app.
Holiday Campaign
2023
Summary
Holiday-themed campaign to promote the Black debit card via gifts and increased cashbacks.
Nostalgic festive aesthetics.
Gamified mechanics.
Owned
Nostalgic holiday-themed concept and key visuals.
20+ avatars assigned to customers based on their yearly expenses.
In-app user flow, gamified mechanics, and landing page.
Closely collaborated with the in-house 3D team.
T-City x Kitay-Gorod
2023
Summary
Campaign to promote T-City, the platform for finding and booking restaurants.
Collaborated with 70+ venues in Moscow’s iconic Kitay‑Gorod district.
Featured influencer events, exclusive menu, and increased cash-back rewards on transactions.
Owned
Concept and key visuals.
20+ partner ai-avatars for digital and OOH placements.
Landing page with an interactive venue map.
OOH toolkit (billboards, wayfinding, window stickers) and retail kits.
Prizopoly
2024
Summary
In‑app gamified campaign that reinforces the finance super‑app narrative and drives engagement at scale.
$2M total prize pool — largest in T‑Bank’s history.
10+ brand partners, including Yandex Plus, A101, and Skyeng, all under a unified reward model.
Owned
Led user research for the design concept and key visuals. Developed framework for testing special projects' concepts with users.
End-to-end user flow, design system, and UI (100+ screens). Validated via user metrics and iterative testing.
Art-directed 3D with external studios.
Collaborated with the engineering team. Used Three.js.
T-Bank x Vkusno i Tochka
2025
Summary
Collaboration with Vkusno i Tochka.
40M prize pool across 1000 restaurants.
Drove customer acquisition across Pro, Travel, Insurance, and Black products.
Owned
User flow and UI/UX.
Concept and key visuals, all based on the partner's visual guidelines.
Gamified mechanics integration into the main app.
Holiday Campaign
2024
Summary
Holiday-themed campaign to promote the Black debit card via gifts and increased cashbacks.
Nostalgic festive aesthetics.
Gamified mechanics.
Owned
Nostalgic holiday-themed concept and key visuals.
20+ avatars assigned to customers based on their yearly expenses.
In-app user flow, gamified mechanics, and landing page.
Closely collaborated with the in-house 3D team.
T-City x Kitay-Gorod
2023
Summary
Campaign to promote T-City, the platform for finding and booking restaurants.
Collaborated with 70+ venues in Moscow’s iconic Kitay‑Gorod district.
Featured influencer events, exclusive menu, and increased cash-back rewards on transactions.
Owned
Concept and key visuals.
20+ partner ai-avatars for digital and OOH placements.
Landing page with an interactive venue map.
OOH toolkit (billboards, wayfinding, window stickers) and retail kits.
Prizopoly
2024
Summary
In‑app gamified campaign that reinforces the finance super‑app narrative and drives engagement at scale.
$2M total prize pool — largest in T‑Bank’s history.
10+ brand partners, including Yandex Plus, A101, and Skyeng, all under a unified reward model.10+ brand partners, including Yandex Plus, A101, and Skyeng, all under a unified reward model.
View more
In‑app gamified campaign that reinforces the finance super‑app narrative and drives engagement at scale.
$2M total prize pool — largest in T‑Bank’s history.
10+ brand partners, including Yandex Plus, A101, and Skyeng, all under a unified reward model.10+ brand partners, including Yandex Plus, A101, and Skyeng, all under a unified reward model.
View more
Impact
183M rubles total prize pool — the largest campaign pool in T‑Bank’s history at launch
10+ brand partners, including Yandex Plus, A101, and Skyeng, under a unified reward model
Measurable uplift in app retention and transaction engagement during the campaign window
Cohesive visual system and UX flows; guidance for testing game mechanics; consistent partner creative and QA standards
T-Bank x
Vkusno i Tochka
2025
Summary
Collaboration with Vkusno i Tochka.
40M prize pool across 1000 restaurants.
Drove customer acquisition across Pro, Travel, Insurance, and Black products.
View more
Collaboration with Vkusno i Tochka.
40M prize pool across 1000 restaurants.
Drove customer acquisition across Pro, Travel, Insurance, and Black products.
View more
Impact
Unified flow: Counter QR → App entry → Sticker collection → Reward box reveal → Redemption in app
Mechanics: tiered rewards (grand prizes + instant wins), caps/odds, anti‑fraud checks, transparent progress
Native UX in mobile bank: lightweight animations, fast states, clear empty/error scenarios, frictionless onboarding
Holiday Campaign
2024
Summary
Holiday-themed campaign to promote the Black debit card via gifts and increased cashbacks.
Nostalgic festive aesthetics.
Gamified mechanics.
View more
Holiday-themed campaign to promote the Black debit card via gifts and increased cashbacks.
Nostalgic festive aesthetics.
Gamified mechanics.
View more
Impact
Immersive holiday theme and gamefield UI rolled out across the app, CRM, and promo assets
20 AI‑generated campaign avatars used for quests, rewards, and social‑ready creatives
Product tie‑ins (cashback, special offers, and seasonal tasks) within the game loop
Uplift in session depth and repeat visits during the holiday period; higher engagement with promoted products
T-City x Kitay-Gorod
2023
Summary
Campaign to promote T-City, the platform for finding and booking restaurants.
Collaborated with 70+ venues in Moscow’s iconic Kitay‑Gorod district.
Featured influencer events, exclusive menu, and increased cash-back rewards on transactions.
View more
Campaign to promote T-City, the platform for finding and booking restaurants.
Collaborated with 70+ venues in Moscow’s iconic Kitay‑Gorod district.
Featured influencer events, exclusive menu, and increased cash-back rewards on transactions.
View more
Impact
70+ partner venues united under one visual and promo system
Interactive district map embedded in the app with venue cards, routes, and offer logic
20+ AI‑generated partner avatars produced and rolled out across digital and OOH placements
Consistent OOH toolkit (billboards, wayfinding, window stickers) and retail kits for on‑site activation
